In this course we investigate the emergence of modern consumer society in western Europe and North America. Gender is central to our explorations. Have men and women experienced consumer society differently? What are the relationships among femininity, masculinity, sexuality, and shopping? What have been the experiences of women in the beauty and fashion industries? How have consumers challenged the limits of capitalist commodity distribution? Why do many people living in western Europe, Canada, the United States, and several other countries now view consumption and citizenship as inextricably linked? Through this course’s readings, assignments, and final examination, we develop deep understandings of consumption’s gendered histories. We also develop advanced skills in critical thinking, scholarly writing, and historical research.